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Later Life Marketing Strategy

Consumer Communications - Adviser Accreditation

Specialist knowledge and communications expertise creating effective consumer and adviser messages for successful promotion of brand awareness in the 'Later Life' space.

SVARfair's in-depth understanding of the thie older client market make us perfectly placed to help develop your Later Life proposition.

Promoting financial services to older clients requires in-depth understanding of risk factors, oublic policy and financial industry issues. Risks when advising older clients and vulnerable adults need to be covred sensitively and client care policies and good practice are essential

Choose SVARfair to develop for your customer communication strategies. Clear understanding to meet the challenges in this fast growing advice space

^{Client advice mapping- Tailored risk profilling- Acquisition and retention strategies}

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PR Consulting - Accreditation - Training -

Marketing Strategies- Later Life Research

SVARfair specialises in providing PR and media relation strategies for a range of financial services providers, including Government bodies, independent financial advisers, insurance companies, banks and the not-for-profit sector.contact us

Raise your profile in the Later Life market through your B-to-B strategy and consumer facing communications by getting your key messages heard by those who will engage with your proposition.

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		Longevity risk and the need for Later Life planning at 40! Fact- finds need to make the client aware of the risks of living too long, the true cost of care, the role of the home as an asset in their planning and the impact that may well have on relying on intergenerational inheritance. more »

		Assessing Risk as we Age Behavioural economics shows that the way risk is assessed needs to be reviewed as clients age. Their approach and capacity for risk changes and perceptions of risk can become distorted. Inappropriate risk categories can easily be selected leading to complaints more »

		The Society of Later Life Advisers Are you ready to become an accredited Later Life Adviser? more »

		The Boomer Generation at Retirement There is a much longer timeline for those involved in financial planning advice for older clients as circumstances change. more »

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